本项目形象定位：面向新世纪，新时代，结合南通市及通州湾本片区现状，以及片区的未来规划发展，打造一个星级高端酒店品牌，秉承礼尊和达，优雅的中国礼仪，亲切待客之道；彰显身份的最贵体验；亲近自然，重焕身心；顶级商务社交设施。令“社交达人”们在商务活动中、亲朋好友聚会间，宾主尽兴、万事顺心通达。
The image positioning of this project: Facing the new century and era, combined with the current situation of Nantong City and Tongzhou Bay in this area, as well as the future planning and development of the area, to create a star rated high-end hotel brand, adhering to the principles of respect and elegance, elegant Chinese etiquette, and friendly hospitality; The most expensive experience to showcase one's identity; Get close to nature and rejuvenate your body and mind; Top tier business and social facilities. Enable "social influencers" to have fun and everything goes smoothly in business activities and gatherings with family and friends.