该项目建设立足南宁、面向中国西南地区及东盟国家，以节能环保技术与智能系统应用为项目发展理念，着力打造海尔和青啤集团面向东盟以及西南地区的资本管理中心、生产管理中心、销售管理中心和品牌推广中心，建设集商务办公、商业配套及公寓式酒店为一体的企业区域总部基地。
Based in Nanning and facing the southwest of China and ASEAN nations, this project strives to create the Haier and Tsingtao Beer Group's capital management, production management, sale management and brand promotion center for ASEAN nations and southwest area of China with the project development conception of energy conservation and environmental protection technology and intelligent system application, which is the regional headquarter base including the business offices, supporting facilities and apartment hotels.