本项目在解决好自身功能配置、交通构架、环境景观的同时，最大程度提高土地利用价值，力求打造一个有着标志性的现代化、高档次、高起点、高配置的集国际会展、品牌酒店、公共广场的新中心。酒店定位高端的国际品牌五星级酒店，利用青岛周边美丽的城市景观，力求为城市提供一个高端交流合作的新平台，使之感受自然的静谧和都市的繁华。设计具有地标性的建筑立面，展现高质量的形象，成为视觉地标。
The project will improve the land use value to the greatest extent while solving its own function configuration, transportation framework and environmental landscape, and strive to create a new center with a landmark of modernization, high-grade, high starting point and high configuration, integrating international exhibition, brand hotel and public square. The hotel is positioned as a high-end five-star international brand hotel, taking advantage of the beautiful urban landscape around Qingdao, and striving to provide a new platform for high-end exchange and cooperation for the city, so that it can feel the tranquility of nature and the prosperity of the city. The design of a landmark building facade, showing a high quality image, become a visual landmark.